Staging homes – and driving property prices up – is what Penny Morse does best.
Words by Alley Pascoe | Photos by Charlie Bliss
To be metamorphic is to be transformative; to take what was and breathe new life into it. That’s exactly what Penny Morse does at her property styling and interior design firm Metamorphic Property Styling. “I started the business in 2015 in response to an increasing demand from real estate agents for a professional styling service in Darwin” says Penny, who holds a Bachelor of Interior Design from the highly acclaimed University of Technology, Sydney.
Now, with over 20 years of experience in the design and furniture industry, Penny knows full well how transformative professional property styling can be and the return on investment it can bring for sellers.
“Interior designers have an understanding of the psychology behind space planning,” explains Penny, who also offers complementary pre-sale advice to her styling clients. “We know the furniture quality, scale and placement can make a huge difference to a property’s presentation and how a space feels to buyers.”
Feelings matter. Property styling isn’t just about filling a room with furniture. It’s about creating a welcoming space and inviting potential buyers to imagine their lives there.
Metamorphic also extend their design & furnishing service to Airbnb and short-term rental properties. “In a competitive market, it’s imperative your property stands out from the crowd.” says Penny. “Our considered furnishing solutions give owners the best chance of achieving maximum bookings and five-star reviews.”
With a huge range of beautiful new furniture and a cross-skilled team, Metamorphic offer styling solutions for every type of home and budget. “It’s amazing what we can achieve in one day; transforming a property and adding value.”
This is the bottom line. “Peoples’ properties are often their biggest asset. It’s my goal to get them the highest return on their investment, by presenting the property at its absolute best,” says Penny of her metamorphic powers.
It’s a simple equation. Elevated style = elevated prices = happy clients. The math adds up.
Styling 101
Top tips to make a space sing (and sell)
- The three second rule: First impressions are made in the first three seconds of entering a property. Make sure the entrance to your home is carefully considered and decluttered, and be sure to fix anything that looks broken.
- Paint the town (not red): A fresh coat of paint makes a world of difference. Remove any accent walls and choose a single colour – a neutral shade – to paint throughout the home.
- Enlist an expert: Make sure your property stylist has the necessary qualifications and experience in the industry. It’s a team effort, so your stylist should work closely with your real estate agent to get you the ultimate result.
Contact Penny and her team to help elevate your property – http://metamorphic.com.au
Or follow them on Facebook – http://www.facebook.com/metamorphic.propertystyling
Instagram – http://www.instagram.com/metamorphicstyling/
